The coronavirus pandemic has paved the way for resilience and transformation of family businesses like never before as they were thrust into a state of flux due to office closures, supply chain disruptions, services and productions breakdown and restrictions to international trade and travels. Family businesses are not spared from the digital wave of change that has been accelerated by this recent crisis which is shaping the new normal. Business transformation has become an imperative in family enterprises in order to stay ahead of the curve and create enduring value for generations to come. To add to the complexities, the family enterprises have to deal with the interplay between emotional dynamics and rationality given that many of the multi-dimensional issues to resolve involve power, family politics, emotions, legacy and succession. Combining research insights, case examples and practitioner experience, Professor Christine Blondel and Dr. Rania Labaki together with our guest speaker will highlight how family enterprises are transforming themselves in response to the changing business paradigm and propose diagnostic framework to better manage the subtile emotional dynamics and their subsequent impact on the family business in times of crisis.