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Microdrink Revolution: Digital Tech, Innovation & Branding
In the non-alcoholic beverage industry, barriers for entry are as low as production is easy. Hence innovation is plenty. But branding is hard – notably for startups with limited resources in a mass market dominated by big players. Learn from Martin Murray, CEO and Founder of WaterdropR – an Austrian-based venture that compresses natural ingredients into small, sugar-free, dissolvable cubes – how to leverage digital tech, AI, and data to innovate, build a powerful brand, and grow internationally a 5 year old venture into a multimillion dollar business focused on health and sustainable living. The webinar is hosted by INSEAD Senior Affiliate Professor of Marketing Joerg Niessing.

Why attend:
• Learn how digital tech, AI, and data is leveraged in a traditional industry like beverages.
• Discover how to grow a start-up in 3 years to a multimillion international business.
• Discuss about brand identity and positioning for start-ups with limited resources.

For more information please visit: https://digital.insead.edu/

May 31, 2022 04:00 PM in Paris

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