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Winning over Mindful Cosmetics Consumers: Secrets of K-beauty success
The global cosmetics industry’s revenue is expected to grow to at least $379 billion and in the past decade, Korea has transformed itself into a cultural hub and a land of creativity.

The evolved beauty consumers of today are more informed, engaged and connected than ever before. To them, beauty and wellness are increasingly interchangeable concepts, resulting in a focus on holistic beauty. Consumers carefully analyze ingredient lists, and they choose brands that share their values and community. They’re also looking to new technology and artificial intelligence to personalize their beauty routines—helping them not only look good, but also feel good.

In this regard, what’s the secret of the K-beauty success? What can we learn from K-beauty? Throughout the session, we want to focus on how K beauty brands spark real conversations, form active communities and ultimately create authentic connections and experiences for consumers.

Sep 11, 2020 07:00 PM in Singapore

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