webinar register page

Webinar banner
Off the Beaten Track: Tourism in Pakistan
Pakistan is not just a 73-year-old country but has history going back to 2500 BC with the Indus Civilization that created one of the first cities, Mohenjodaro. This was around the same time as ancient Egypt, Mesopotamia and Minoan Crete. Subsequently the land that is part of the Indian Sub-Continent saw several civilizations including Alexander the Great and prior to British colonialization, the grand Mughal Empire. There are multi ethnicities, cultures, spoken languages and religions practiced today in Pakistan, with a wide variety of historic and contemporary sites.
The country is geographically diverse too. High Himalayas, Karakoram and the Hindukush ranges with their alpine meadows and permanent snow line, coniferous forests down the sub-mountain scrub, the vast Indus plain merging into the great desert, the coast line and wetlands, all offer a remarkably rich variety of vegetation and associated wildlife. These offer the opportunity for adventure and nature.
Pakistan is the 5th largest nation in the world with a population of 218 million-and one of the largest youth populations. These growing demographics with urbanization (rapidly increasing, currently 40%) and increasing middle class is a largely untapped market. With Ease of Doing Business having moved up 28 places recently (to 108) and a 76 million broadband user base, digital transformation the opportunity for business is massive.
The perceived risk of the country has always been high, and while in the past security was an issue, since 2014, a significantly improved security environment exists and the largest city, Karachi’s crime indicators are better than many American cities. Political steadiness is evident with three peaceful transitions over the last 15 years with each time a different political party completing their stipulated term. Institutions are largely independent and media is open. However, along with structural economic issues, corruption remains an impediment to economic growth.

Sep 11, 2020 02:00 PM in Paris

Webinar logo
Webinar is over, you cannot register now. If you have any questions, please contact Webinar host: Global INSEAD Day.