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Leading your customer-centric digital transformation
Digital is profoundly changing our economy and the way we work. Rapidly advancing technologies and digital trends, changing customer behaviours, and disruptive competitors are making it increasingly difficult for organizations to drive sustainable and profitable growth. CEOs report that many of their digital transformation efforts fail and research is showing that up to 70% of organizations failed to exceed their return on digital investment goals. Leaders are well aware of the need to transform but are desperately in need of direction as to how to change and even where change is required. In this webinar we will discuss success factors and the steps organizations can take to achieve profitable growth in a digital world. Our three-year study of over 30 digital transformation cases as well as interviews with more than 500 executives identified three transformational shifts that have helped successful organizations leverage digital technologies and trends and build competitive advantage by:
• Engaging customers and selling more effectively – The Digital Selling Shift
• Innovating and enriching customer experiences – The Digital Experience Makeover
• Offering data-powered solutions rather than individual products and services – The Digital Proposition Pivot
This webinar would be woefully incomplete without addressing the two critical enablers of digital transformation: employees and data. Failure to address the challenges inherent in employee enablement and harnessing customer data is cited by C-suite executives as the biggest cause of digital transformation failure. Managing internal change – in organizational structure, leadership, processes, governance, talent, and culture – is the backbone of any successful digital initiative. You can only be successful as an organization when you put these important enablers in place and if you understand the right next steps for your company.”

Dec 1, 2020 01:00 PM in Paris

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Speakers

Joerg Niessing
Senior Affiliate Marketing Professor @INSEAD
Joerg Niessing, a Senior Affiliate Marketing Professor at INSEAD, is a globally recognized leader on digital transformation, digital strategy, customer-centricity, and data analytics and has authored a series of reports and frameworks on these topics. He is known for his pioneering work on digital transformation of the customer experience. At INSEAD, Joerg teaches global executives and MBA students on digital strategy, digital transformation, CX strategies, brand management and data analytics & customer intelligence. He is the programme director of INSEAD’s flagship programmes “Leading Digital Marketing Strategy” and “B2B Marketing Strategies”. Joerg has designed, directed, and delivered executive education programs or workshops for hundreds of global companies in over 30 countries such as Google, IBM, Diageo, Roche, Société Générale, Kone and PwC.
Fred Geyer
senior partner @Prophet
Fred Geyer is a senior partner at Prophet, a global growth consulting firm. He helps major insurance, healthcare and technology companies in the U.S. and Europe accelerate growth by becoming more relevant to their customers in a changing world. Fred’s focus is transforming brands to become more customer centric and more effective users of digital technologies and data. His work with companies like J&J, Electrolux, Lilly, Medtronic, Avery Dennison, or AXA provides clients with insights into best practices for successful transformation. Fred holds an A.B. from Harvard University and an M.B.A. from Columbia Business School and resides in the Boston area.
Ksenia Votinova, MBA’10D [Moderator]
Co-Founder of Le VPN, Business Coach @INSEAD
Ksenia is a Digital Strategy expert and a Tech Entrepreneur with over 10 years of digital strategy experience. She co-founded a tech startup Le VPN in 2012, a personal VPN service present in over 100 countries and 5 languages.  She is also the Founder and the lead consultant on digital transformation at Digital Consulting Lab, a consultancy based in Paris. Since 2017 Ksenia intervenes as a Business Coach for INSEAD Executive Education programs (including corporate training), and has coached over 500 projects in digital transformation and innovation (corporate and startups). She is an INSEAD MBA 10D, a mentor in a number of professional associations and incubators, and regularly judges startup pitch competitions dedicated to innovation and social impact.