webinar register page

Webinar banner
Ualá: A Fintech David vs. the Goliaths of Financial Services in Latin America
Valued at US$2.45bn (as of Dec 2021), Ualá is one of the fast-rising fintech unicorns in Latin America. The personal financial management app offers a wide range of financial services including a debit card and a digital payment service tied to a global Mastercard, allowing customers to pay bills, invest and take loans or insurances. Hear from founder and CEO Pierpaolo Barbieri how Ualá’s “tech-and-touch” strategy revolutionized financial services in Argentina and brought more than 3 million new customers – 1 out of 20 people in Argentina – into banking in less than four years (2017-21) while effectively combining a social mission (focus on unbanked customers) and a profit goal. This INTHECASE is hosted by INSEAD Associate Marketing Professor David Dubois.

Why attend?
Get exposure to cutting-edge new business model innovation in fintech.
Learn how digital tools can help carve out new competitive advantages in crowded markets.
Discover how to design and execute a customer-first tech-and-touch strategy and win over new and established digital players.
Deep dive into the art and science of combining a social mission with a for-profit goal.
Explore the fast-changing landscape of financial services in Latin America.

For more information please visit: https://digital.insead.edu/

Jan 25, 2022 02:00 PM in Paris

Webinar logo
* Required information
INSEAD takes your privacy very seriously. For this reason, we inform you that the data is processed electronically for the purpose(s) in this form and will not be used outside this framework. In accordance with the data protection act of 6 January 1978 amended by the GDPR, you are granted statutory rights of access, modification, update, deletion, and limitation of treatment of your personal data. You may exercise these rights at any time by writing or sending an email to INSEAD at 5555-itservicedesk (a) insead.edu. You have the right, on legitimate grounds, to object to the collection and processing of your personal information. For more information, please see our privacy policy. INSEAD privacy policy


Pierpaolo Barbieri
Founder and CEO @Ualá
Pierpaolo Barbieri is the founder of Ualá, the Argentine fintech that in less than three years exceeded 2.5 million cards issued. He grew up in Buenos Aires, studied History and Economics at Harvard and graduated from Cambridge.
David Dubois
Associate Professor of Marketing @INSEAD
David Dubois (PhD, Kellogg School of Management) is a tenured Associate Professor at INSEAD and one of the world’s leading scholar on data-driven marketing, customer centricity and digital transformation. Through his research and teaching, he helps professionals and organizations to unlock valuable customer insights from advanced data analytics, and to design and implement effective omnichannel strategies. At INSEAD, David is the co-director of the Leading Digital Marketing Strategy Programme (on campus and online) and the Driving Digital Marketing Strategy Programme (online).